by Daniel Waters | Jan 15, 2020 | Uncategorized
When reality TV first hit our screens, the UK went crazy. It trumped standard TV because we felt like we were watching real people. It felt authentic. Remember Nicki having tantrums? She was loved by everybody. But a few short years later, and we started to realise...
by Daniel Waters | Nov 19, 2019 | Uncategorized
Although as marketers, we can all get caught up in the tactics and chasing the shiny new object – the fundamentals of persuasion and psychology has and will always remain the same. Yet many of us completely ignore them or have never truly studied them. Being...
by Daniel Waters | Nov 8, 2019 | Uncategorized
For the past few weeks, I’ve been sending you our new ‘Direct Mail Superheroes’ email newsletter. But the likelihood is that you probably haven’t seen them. Because, the chances are, it has probably landed in your junk folder or has become one of the hundreds of...
by Daniel Waters | Nov 8, 2019 | Uncategorized
So, aside from being the UK’s largest handwritten fulfilment house, a part of our business that don’t we often publicize is our consultancy. We work with a number of brands and companies to help them increase the response of their campaigns, re-write their control...
by Daniel Waters | Oct 4, 2019 | Uncategorized
Pick-up artists have a tactic called the “peacock” strategy – it’s where they wear something unique to stand out and win attention in a crowded environment. It could be an interesting scarf, a funny hat or some other ridiculous item to paper over the cracks of their...
