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Why Does The World’s Largest Tech Business Send So Much Direct Mail (And Does It Actually Work?)

Why Does The World’s Largest Tech Business Send So Much Direct Mail (And Does It Actually Work?)

by Daniel Waters | Sep 16, 2019 | Uncategorized

Google are beautifully ironic. Almost as ironic as the Bible being the most stolen book in the world (yup, it’s true. Google said so). Google have the biggest (and most powerful) advertising platform in the world and they’re ranked first amongst the worldwide internet...
How Charles Tyrwhitt & Macalester College Used “Pattern Interrupt” to Break Readers Preconceived Expectations and Build Brand Loyalty

How Charles Tyrwhitt & Macalester College Used “Pattern Interrupt” to Break Readers Preconceived Expectations and Build Brand Loyalty

by Daniel Waters | Sep 16, 2019 | Uncategorized

You’ve changed a lot since you left University. You probably don’t go out on all weekend benders? Drink Sambuca like water and survive on microwavable curries. But you’re likely still carrying one trait that you picked up from university. That is the way that you...
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