by Oli Luke | Nov 27, 2019 | Uncategorized
In 2018, we first learnt that a small handful of companies in the UK had either developed or purchased handwriting robots. These are robot hands that hold a pen and use AI to write a message using a built-in style/font. They’re certainly impressive pieces of...
by Oli Luke | Mar 11, 2019 | Uncategorized
We wanted to introduce the guys behind the Scribble Mail mission … … but we’ve also been meaning to settle an argument of who can handle the hotter food. So we decided to combine the two together. In this video, we work our way through hot sauces to...
by Oli Luke | Feb 20, 2019 | Uncategorized
Our director, Oli Luke, was interviewed on BBC radio to discuss handwritten direct mail and how brands are using handwritten cards and handwritten letters to add a personal touch to their customer experience. ...
by Oli Luke | Nov 7, 2018 | Uncategorized
Last week, I received an email from Sharon, one of our email subscribers (who are the first to receive latest blog post releases and announcements). Here’s a screenshot of the email: Firstly, please understand that sending direct mail to a cold list is one of the...
by Oli Luke | Oct 22, 2018 | Uncategorized
Use #1 – Direct Mail for Follow-Up Using direct mail to follow leads up once they’ve took the first step is an effective way to maximise your conversion and push people closer to the sale. There are two key strategies. Firstly, there’s the ‘Shock & Awe’ box – I’ve...
