by Oli Luke | Sep 4, 2018 | Uncategorized
If you haven’t worked it out, we’re proper marketing geeks. I assure you, our wives love our long conversations about response-rates and call-to-actions. But my favourite part of marketing is the ability to buy clients through effective direct mail. Now, most...
by Oli Luke | Sep 4, 2018 | Uncategorized
New leads are the lifeblood of a business. In fact, two or three of the right strategic relationships or new customers every month is usually the difference between huge success and mediocrity for most businesses. In this article, I want to share how you can win...
![The “Outrageous” Letter [Successful Mailing Breakdown]](https://www.scribblemail.co.uk/wp-content/uploads/2018/09/120fcb5f966922c1405c181c127048b7_Bill-Glazer-5pg-Letter-1-2354-c-90-1-1080x675.jpg)
by Oli Luke | Sep 4, 2018 | Uncategorized
Every month, I break down a successful direct mail campaign to highlight the reasons that it was so successful, and we’re starting with one of my personal favourites. One of my favourite marketing books; in fact, it was the first one that I read, is...
