by Oli Luke | Oct 9, 2018 | Uncategorized
Let me get something off my chest You see, we’re the guys that gets contacted when people are struggling to drive results from their direct mail campaigns. We have the job of identifying the errors, re-structuring the campaign and building into a campaign that...
by Oli Luke | Oct 1, 2018 | Uncategorized
In my past few weeks, I’ve spoken about ways you can win meetings through direct mail and the most common mistakes, but I’m yet to talk about the “lowest hanging fruit” which is to send direct mail to your current prospects/customers There are three huge advantages to...
by Oli Luke | Sep 21, 2018 | Uncategorized
I was scrolling through my LinkedIn News Feed this morning. It was full of your typical stuff – accountants trying their best to be wacky, Network Marketers selling their special coffee blend that will supposedly burn fat and some awful “be like a lion” motivational...
by Oli Luke | Sep 17, 2018 | Uncategorized
Do you want to know why most businesses don’t send direct mail? Because they’re still licking their wounds from the last time that they sent it. The truth is, direct mail is a very easy way to burn a lot of cash very quickly if done incorrectly. In this week’s...
by Oli Luke | Sep 10, 2018 | Uncategorized
Recently, we’ve been working on behalf of a number of brands to build a new direct mail follow-up piece into their sales process and the results have been exceptional (on multiple levels). In this article, I want to share exactly what we’re doing, the results this new...
by Oli Luke | Sep 4, 2018 | Uncategorized
If you haven’t worked it out, we’re proper marketing geeks. I assure you, our wives love our long conversations about response-rates and call-to-actions. But my favourite part of marketing is the ability to buy clients through effective direct mail. Now, most...
