by Oli Luke | Sep 4, 2018 | Uncategorized
New leads are the lifeblood of a business. In fact, two or three of the right strategic relationships or new customers every month is usually the difference between huge success and mediocrity for most businesses. In this article, I want to share how you can win...
by Oli Luke | Sep 4, 2018 | Uncategorized
Every month, I break down a successful direct mail campaign to highlight the reasons that it was so successful, and we’re starting with one of my personal favourites. One of my favourite marketing books; in fact, it was the first one that I read, is...