Direct Mail Superheroes

Last week, I received an email from Sharon, one of our email subscribers (who are the first to receive latest blog post releases and announcements). Here’s a screenshot of the email: Firstly, please understand that sending direct mail to a cold list is one of the...

Use #1 – Direct Mail for Follow-Up Using direct mail to follow leads up once they’ve took the first step is an effective way to maximise your conversion and push people closer to the sale. There are two key strategies. Firstly, there’s the ‘Shock & Awe’ box – I’ve...

Let me get something off my chest You see, we're the guys that gets contacted when people are struggling to drive results from their direct mail campaigns. We have the job of identifying the errors, re-structuring the campaign and building into a campaign that...

In my past few weeks, I’ve spoken about ways you can win meetings through direct mail and the most common mistakes, but I’m yet to talk about the “lowest hanging fruit” which is to send direct mail to your current prospects/customers There are three huge advantages to...

I was scrolling through my LinkedIn News Feed this morning. It was full of your typical stuff – accountants trying their best to be wacky, Network Marketers selling their special coffee blend that will supposedly burn fat and some awful “be like a lion” motivational...